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Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in 1984. He developed not only a new product bust also a unique marketing concept and lunched Red Bull Energy Drink in Austria in 1987. 

Red Bull has paused boundaries as a brand- in sports, across culture playgrounds and with unique events. By helping exceptional athletes, artists and creators to fulfill their potential, the company has fueled innovation and achievement. Always aiming to capture the public imagination, the brand aims to inspire a lifestyle beyond the ordinary, fulfilling a mission to give wiiings to people and ideas. But above all, it's about having fun and loving life.