EndereçoYour Role and Responsibilities
The Americas Technology Field Marketing Expert connects demand generation, product, content , and event marketing plans to sales teams to help generate and progress pipeline, attract new clients, and increase client loyalty and retention.
You will provide insight and guidance to the IBM global marketing team to determine the right marketing tactics that best help achieve key business outcomes. You’ll work hand in hand with sales leaders and be accountable for Marketing performance to the business.
As an Americas Technology Field Marketing Expert , you will:
- Develop and demonstrate working knowledge of technology and markets, and how IBM solutions solve our client’s business challenges
- Design, manage and execute marketing plans that leverage the collective strength of IBM Marketing and Communications to deliver on KPIs and business objectives
- Deliver pipeline and revenue targets, deepen client engagement, and help progress opportunities via marketing and communications strategies
- Leverage data-driven analysis to inform Marketing strategies and tactics, report on performance and ROI
** Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS IBMReferred_LATAM
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.Required Technical and Professional Expertise
- Deep expertise in creating and implementing successful marketing plans, leveraging a range of tactics and technologies within budget, and on time
- Fluent English: Excellent written and oral English communication skills; the ability to present and communicate ideas clearly and persuasively at all levels including executive stakeholders
- Multi-disciplinary collaboration, agile work approach
- Business outcome focus with fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs
- Analytics and insight-based decision making Add CV in English
Preferred Technical and Professional Experience
- Software or technology marketing experience
Other Relevant Job Details
For additional information about location requirements, please discuss with the recruiter following submission of your application.Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Wonder if IBM is the one for you?
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
