EndereçoA team that is part of the change
We embrace the power of change to create value and shared success for our clients, employees, shareholders, partners, and communities. We rely on the world's largest network of advanced technology centers and intelligent operations.
Provoking change in the market
We work together globally to make a world of difference. Accenture is a global professional services company leading in solutions for digital, cloud, and security. By combining unparalleled expertise and specialized skills in over 40 sectors, we offer services in Strategy and Consulting, Technology, Operations, Industry X, and Accenture Song.
As we work together, change becomes the most dynamic and powerful source of progress you have. We are more than 738,000 people present in over 120 countries, committed to making innovation every day and transforming the world into a better place for people.
Join us – Corporate Functions
Be part of the team that delivers 360º value to our people, clients, and communities. More than working in a multidisciplinary team, your roles and responsibilities will include supporting the strategy, creation, and innovation of personalized deliveries. All Corporate Functions professionals receive dedicated training to broaden their business vision and develop technical skills. Over $900 million is invested in the training and development of our people.
Note: For this position, it is necessary to attach your resume in English.
We are… Accenture’s advertising and Social Media team, one global collective of advertising and Social Media experts located around the world. We partner across the Marketing + Communications organization to be integrated and transparent, and embrace a culture of smart, strategic work. The Accenture advertising and social team is part of the Brand team, tasked with producing great creative work – from the idea to the execution – and implementing social and paid media campaigns globally. We are a smart, creative, collaborative team, that has fun and enjoys working together in a truly human way.
You are… passionate about advertising and social. You have experience in advertising and across paid media’s various components, from strategy to implementation and optimization. You are an innovator who understands that our People, Clients and Recruits are key audiences, who are integral to our success. You have a strong understanding of the advertising landscape in Brazil - especially the B2B space. A true collaborator with a go-getter attitude. You understand the difference between media channels and how to use each most effectively.
The role
focus on building and creating best in class advertising campaigns that revere innovation and creativity. Located in Brazil, you will partner with Brazil Marketing + Communications, Song (our paid media agency), internal paid media channel specialist and social teams to deliver messages to our key audiences in the most appropriate channels, meeting the objectives of the brief. Operate as part of a seamless, global collective of advertising and Social Media experts – with local expertise, helping to provide insights that are unique to the market in Brazil. You will assist the global creative team on global campaigns as needed.
The work
- Drive advertising excellence and superior execution for all global and local advertising campaigns reaching Brazil.
- Develop and maintain best-in-class brand presence through paid media and organic social for Accenture Brazil’s initiatives and priorities.
- Incorporate and adapt global paid media and organic strategy for the Brazil market to reach and engage with target audiences.
- Plan and lead the roll out and execution of key media partnerships, eg O Globo
- Lead advertising for Talent Brand / Candidate Marketing.
- Work in real-time with global translation agency, global paid search and paid social teams and local Brazil teams to adapt advertising campaigns, localizing copy (mainly from English to Portuguese) for the Brazil markets in the most compelling and effective way.
- Actively integrate with colleagues and extended teammates across all areas of Accenture M+C, collaborating on initiatives and sharing learnings, insights and ideas, and diving into ambiguity to make clear sense of it.
- Collaborate with paid media agencies, which will implement all campaigns.
- Communicate on social in an authentic way, with strong copywriting and storytelling skills to build social interaction and positive sentiment.
- Build a unique and consistent Social Media presence and ensure consistent execution across multiple Social Media channels.
- Develop audience and understand how our audience speaks about and reacts to our brand, industry specific topics and leaders.
- Inform others about social trends and topics, and why it’s important to be part of that specific conversation, making social data actionable and non-negotiable to inform our efforts.
Here’s what you need:
- At least 7 years of advertising and Social Media strategy experience, including digital advertising.
- Knowledge of, and passion for advertising, with the ability to execute and implement multi-faceted campaigns.
- Experience overseeing advertising and the understanding of what makes effective audience engagement—and what doesn’t.
- Experience with paid media in Brazil required.
- Strong project management experience with meticulous attention to detail.
- Fluent Portuguese and English.
