EndereçoAbout AkzoNobel
Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.
We are looking for a social media analyst to monitor our lower-funnel media initiatives and implement successful marketing practices.
For this role, the person must have an understanding of how different social networks operate and be familiar with search engine optimization (SEO) for online content. In lower-funnel, you will work on the strategy to improve our conversion rates by placing customers on the journey to purchase products and services.
Responsibilities
Define lower-funnel media strategies together with the contracted agency and monitor implementation.
Analyzing user engagement (e.g. click-through and bounce rates)
Prepare reports on web traffic from all social media
Create and support SEO strategies, including keyword optimization in content marketing projects on our channels.
Identify our clients' online habits and suggest ways to reach a wider audience engaged with the business segment.
Coordinating with the lower-funnel media agency in the creation and implementation of commercial activation campaigns.
Report results to channel Product Managers on lower-funnel media strategies and results.
As a Data Analyst, you should be able to turn data into information, information into insights and insights into business decisions.
Interpret data, analyze results using statistical techniques and provide ongoing reports
Work with the team responsible for developing and implementing databases, data collection systems, data analysis and other strategies that optimize statistical efficiency and quality.
Work with Product Managers to prioritize business and information needs
Analytical skills with the ability to collect, organize, analyze and disseminate.
For more information please visit www.akzonobel.com
© 2024 Akzo Nobel N.V. All rights reserved.
At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
Requisition ID: 38968
