EndereçoJob Summary:
Analyst, Consumer Insights
Be part of the story
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer and International.
How you will contribute to our magical experience? :
In this role, the Analyst, Consumer Insights will find insights that contribute to the creation of new products, business and brands growth. This role will work with the local Marketing, Content, Streaming, Sports and Franchise teams on brands such as Disney, Star Wars, Marvel, Pixar, Star+, ESPN among others.
This role will have under its scope a variety of subjects related to understanding people habits, beliefs, behaviors & preferences regarding entertainment, sports, events and product categories, as well as understanding the market dynamics through deep expertise on analytics and data driven decision.
The Senior Analyst, Consumer Insights will be responsible for :
- Manage qualitative and quantitative projects with agencies and in house. From writing briefs and selecting methodologies to analyzing and creating the final presentation.
- Execute all technical aspects of quantitative research initiatives including sample configuration, questionnaire development, analytical planning and data analysis using SPSS, Power BI and other database tools.
- Manage logistical aspects of qualitative research initiatives related to content, developing screeners, overseeing recruits and developing discussion guides.
- Analyze research findings to develop client-friendly internal reports for both quantitative and qualitative reporting, using a story-based reporting approach
- Analyze a broad array of data points from internal and external sources related to Company IP, Product and Library Assets
- Work with external vendors and effectively collaborate with them in order to successfully complete and deliver insights projects.
- Develop strong relationships with cross-functional partners in Marketing, Content, Product Development and Sports and be a business partner to understand consumers.
What we need from you be part of this story:
- 3 years of experience in market research
- Preferred Industries: Media
- Approximately 3 years of experience in the research, insights or data driven roles.
- Degree in Business, Psychology, Economy, Statistics, Data, Social Sciences or other related fields.
- Analytical skills are a must.
- Knowledge of statistics for sample configuration, weighting and quotas.
- Ability to combine an analytical profile with empathy to understand consumer.
- Good communication and presenting skills.
- Basic notions of report visual design.
- Ability to resume complex data in simple visual charts.
- Proficiency in MS Excel and PowerPoint.
- SPSS Knowledge, experience with SQL is a plus.
Required Education:
- Minimum: Bachelor in Business, Marketing, Psychology, Statistics, Data, Economy, Social Sciences or other related fields.
- Ideal: Economics, Statistics, Marketing
Additional Information:
At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
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“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney
