Capabilities & Brand Build Director - West and East Emerging Markets (WEEM)

1. Capability: Estabilish 2024 Fit2Win Grownth-Innovation- Marketing Capabilities program across WEEM population, leveraging Scale where possible.

- Optimise program to fit needs from Marketing Competencies program.

- Be connection to GGO Capabilities to ensure WEEM requirements supported.

- Build culture of Life-Learning across WEEM GROW population.

2.Equity: Brand Build thought leadership for Heinz + Kraft across different levels of brand maturity.

- Country guidance on Brand Build models for Heinz + Kraft

- Connection to GGO Heinz brand team

- Scaling best practive campaigns & activations.