EndereçoAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .
Job Description
Your role:
A Digital, Omnichannel & Communication Sr Manager oversees the strategic planning and execution of digital and communication initiatives to enhance a company's reputation and brand awareness.
Responsibilities include implementing digital marketing campaigns for the brand teams, managing social media platforms, crafting PR communication plans, maintaining relationships with media channels and influencers, monitoring online conversations, analyzing data to measure campaign effectiveness, and crisis management.
The Digital & Omnichannel Manager will bring Digital / CRM & Omnichannel / PR Communication subject matter expertise to strategic brand plans and have responsibility for ensuring the customer experiences are optimized for key stakeholders: Health Care Professionals (HCPs), then to Consumers/Patients.
This role serves as a business partner in the intermediation and pull-through of differentiated and insights-driven PR Communication plans and omnichannel customer experiences - that will increase the share of voice of our brands as well impacts of our initiatives. The role supports the brand teams by leading the orchestration, alignment, follow-up, and execution of customer journeys.
This role will also be accountable for bringing expertise and leadership support to advance the Digital Transformation key priorities. Specifically, developing and co-creating with the brand teams the best-in-class customer journeys to increase HCP engagement across all customer segments.
The ideal candidate will have a passion for the aesthetics space, and Digital solutions and a strong drive to continuously improve ways of working.
You will be responsible for:
- Develop and execute a comprehensive digital customer engagement strategy aligned with the overall business objectives.
- Identify key digital channels and platforms for customer interaction, including social media, email marketing, and other relevant channels.
- Ensure the delivery of timely and accurate information to customers through various digital channels.
- Lead omnichannel and customer journey design and CRM/Digital expertise in support of the Brand team.
- Implement and manage CRM systems to track and analyze customer interactions, preferences, and feedback.
- Utilize CRM data to personalize customer engagement and enhance the overall customer experience.
- Cascade, develop and execute PR campaigns to enhance brand reputation and awareness
- Oversee and manage the company's social media presence, ensuring a consistent and positive brand image.
- Monitor social media trends and engage with customers through social platforms.
- Lead crisis management efforts, maintaining brand integrity during challenging situations
Qualifications
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Strong understanding of CRM systems, digital analytics, and social media platforms.
- Results-oriented with a focus on delivering measurable outcomes.
- Familiarity with pharmaceutical regulations and compliance considerations, is a plus.
- Exceptional functional knowledge and expertise on digital marketing platforms, especially Sales Force Marketing Cloud, and CRM strategies such as email marketing best practices.
- Acumen for how digital agencies operate: scope of work process/mgmt., timelines
- Ability to think strategically and implement innovative digital solutions.
- Collaborative nature and ability to influence and guide cross-functional stakeholders.
- Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
- Attention to detail and follow-through on execution.
- Seasoned Solid and consistent Proven experience in digital marketing, digital channels and customer engagement.
Additional Information
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
