Coordinator Lifestyle Scenting

MAIN RESPONSABILITIES

• Deep dive on strategic segments for Coty to act regionally in the execution of the Lifestyle Scenting category in Brazil;
• Lead regional product importation process: briefing, follow ups with Matrix Teams and participation in project meetings and provide necessary marketing documents.
• Responsible for the media plan follow ups & reports;
• Tracking and summarizing innovation results: Brazil
• Support in Brazil marketing execution: portfolio strategies, execution with the trade/sales team, demand and financial alignment, etc;
• Build BR best practices reports to Brand Teams periodically
• Develop new imported initiatives launch plan and 360°/ Omnichannel marketing plan including in store and digital activities, visual merchandising, Social media, training, and PR/IM (internal and external, regional, global, conventions, etc.) following global guidelines and regional alignments.
• Market analysis: innovation and trends;
• Gathering and consolidating all available baseline and innovation information for:

1. BR Stakeholders: Trade, e-commerce, PMO, Finance – info of costs, product availability, 360 for activation, image expiry dates etc;
2. Mapping and controlling BR innovation calendar, size of opportunities, launch strategies, activation plans and GTM by brand;

• Tracking the brands market share vs target;
• Marketing budget management.

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED

• Bachelor’s degree in Business Administration, Marketing, Communication or equivalent;
• Advanced in English is a must, Spanish is nice to have;
• Experience in marketing role within leading multinational corporations in the Beauty Cosmetics industry;
• Great understanding of product development: formula, packaging, supply, regulatory;
• Ability to work with global and regional team with different culture and language;
• Knowledge of Fragrance Category is a strong +.

PERSONAL & INTERPERSONAL SKILLS REQUIRED

• Must be agile and quick to adapt to change;
• Hands on skill, creative, updated and trend person;
• Ability to work independently and possesses the initiative to identify problems and propose creative solutions;
• Flexibility, multi-tasking, creative thinking, good business judgment, strong organizational & communication skills are all required to meet strict deadlines and manage other projects;
• Must be a strong team player, highly motivated, and eager to learn.

ADDITIONAL INFORMATION

• Work model: hybrid, 3 remote days;
• Location: Vila Olímpia - São Paulo/SP.