EndereçoResponsabilidades
- Content Marketing : Conducting communication with EagleBurgmann's technical, service and sales areas with the aim of gathering information and building content that adds value to the company's current clients and potential clients.
- Based on EagleBurgmann's sales funnel development strategy, draw up a calendar of e-mail marketing campaigns and put them into action, with the aim of attracting and converting leads.
- Social Media : Based on EagleBurgmann's sales funnel development strategy, draw up a calendar of social media posts and put them into action, with the aim of attracting and converting leads.
- Analysis of digital behavior through the data available on the Google Analytics platform, improving the user experience and seeking greater conversion of leads.
- Supporting the construction of the customer journey and the execution of activities related to fairs and events, such as institutional fairs, training and internal and external EagleBurgmann workshops.
- Endomarketing and Institutional : Supporting the development of technical or institutional texts and articles to be published in traditional or digital channels
- Monitor all the area's performance indicators.
Qualificações
- Has skills developed through formal training or work experience :
- Exemplary writing skills;
- Experience with creating marketing emails, as well as with automated nurturing flows;
- Knowledge of inbound marketing, email marketing and sales funnels;
- Experience with spreadsheets for routine analysis and export of data from actions taken;
- Experience with analyzing email and nutrition data;
- Have a data-driven mindset focused on decision-making for channels other than email;
- Self-management and organization;
- Strategic thinking and business vision;
- Ability to work well both as part of a team and independently.
- Experience in B2B companies, working with lead generation
- Fluent English
- Spanish is a plus
Há 13 dias
