Endereço
Forma de trabalho
Overview
We Are PepsiCo
Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. In Brazil since 1953, PepsiCo has recognized brands such as QUAKER®, TODDY®, TODDYNHO®, ELMA CHIPS®, RUFFLES®, DORITOS®, EQLIBRI ™, GATORADE®, KERO COCO®, ¡H2OH!®, PEPSI® among other.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know a little more:
Join PepsiCo, dare to transform.
Responsibilities
The Opportunity
- Responsible to develop & execute our digital platforms to become better investors.
- Responsible for developing & executing the energy drinks launch in Brazil.
- Energy drinks AOP development
- Marketing Calendar execution – Communication, innovation, promo & POS execution guidelines
- Support with solid analysis and know-how every Mkt Mix initiative and the project development
Your Impact
- Responsible (alongside Mktg Mgr) for the developing and execution of the AOP assuring global / regional alignment
- Responsible for Bottlers alignment to assure flawless launch .
- Responsible for co-packer development
- Responsible of advertising development process (from brief to execution) including media expenditure approval and control
- Develop and support with insightful analysis for product/packaging development
- Develop brand price strategy proposal developed together with finance, sales & bottler
- Lead innovation project management
- Lead innovation project developments (from opportunity to development)
- Responsible for 360 brand business activation (from plan to market execution)
- Responsible for the media planning management (Key Contact)
- Responsible for the PR agency management (Key Contact)
- Lead consumer research agenda by including local analysis, ad hoc consumer research
- Responsible for executing & monitoring brand marketing budget
- Coaching and mentoring junior team members
- Responsible for monitoring competitors activities
- Evidence high standard teamwork behavior and cooperation among marketing team
- Responsible for providing consumer insights to regional management.
Qualifications
Who Are We Looking For?
- Strong base for digital Brand management experience applying pepsico model.
- Solid business background
- Advertising development experience
- Knowledge and dominance of all marketing drivers (prod development, adv, media, promotions and trade)
- Knowledge of consumer and market dynamics.
- Product innovation skills
- Strategic thinking / conceptualize the business/brand.
- Adaptability to work within a flexible and innovative culture.
- Highly resilient to adapt to the franchise environment
- Team player and builder
- Communication and influencing skills
- Project Management experience
- Ability to understand gatorade dynamic between the sports world and capitalized on day by day conversations with consumers.
- Ability to multitask between multiple agencies alignments to make sure clear communications goes through.
What can you expect from us:
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
Instructions for internal candidates (elegibility guidelines):
- Be for at least 12 months within your current level/position
- Notify your direct manager that you are interested in this position
- PDR evaluation must be at least 2/2 in the last two years
- Have not received any suspension over the last 12 months.
