Endereço Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your Role and Responsibilities
Ecosystem Marketing is the face of IBM Marketing to the Business Partners – collectively working with Field Marketing and Channel Sales bring ing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service) , the offerings and the market trends aligned to their coverage area – what’s important to whom and why and how IBM and the Partners together can uniquely drive the IBM business.
The Ecosystem Marketing Engagement Specialist - Service Partners is a role dedicated to providing marketing support to a defined set of named partners and/or brand. Ecosystem Marketers work closely with sales to drive demand for IBM products , solutions and services built on IBM technology and to increase mindshare of IBM within the Ecosystem .
Ecosystem Marketers align partner marketing activities with sales targets, Business Units marketing objectives and work to always simplify and improve the partner experience with IBM. In addition, Ecosystem Marketers manage the pipeline created by Business Partners marketing initiatives , Partner led programs and co-marketing funded programs for their business unit.
Specific responsibilities include:
• Know The Partners : The Ecosystem Marketer’s value lies in knowing the partner, the customer and market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, gro w IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.
• Know The IBM Solutions : All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go to market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit , a deeper understanding of the relevant Technology Plays
• Market with Partners : The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms
o Develop a quarterly plan that delivers year to year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand
o Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance
o Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly – including reviews to executive worldwide and geo stakeholders.
o Advocate and Integrate business partners into IBM led marketing tactics and events
** Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS IBMReferred_LATAM Required Technical and Professional Expertise
• Prior experience leading complex, high tech marketing strategy and demand generation initiatives through modern marketing tactics . This includes campaign planning, execution, and attribution.
• Data Driven and analytical
• Growth Mindset
• Strong Relationship Skills
• Strong written and verbal communications skills
• Executive presentation skills
• Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation
• Strong program management experience
• Ability to prioritize and meet deadlines in a fast-paced agile marketing environment
• Fluent English
*Add CV in English
Preferred Technical and Professional ExpertiseN/A
