EndereçoKey Responsibilities Regularly present data insights and reports to internal/external teams and stakeholders Collect and manipulate multiple sources of data to analyze the state of our clients’ businesses across multiple channels (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity) ensuring accuracy of the output Apply independent, critical thinking and reasoning to data to uncover media and marketing communications opportunities that generate business results Develop engaging content for strategic client deliverables, including reporting, competitive, research, capabilities overviews, and media landscape documents Accurately evaluate the effectiveness and performance of paid campaign advertising Coordinate with planning and strategy teams to develop and apply measurement plans, not limited to research Demonstrated understanding of digital and traditional research and media measurement, as evidenced by project experience, and working knowledge of key concepts and tools Apply independent critical thinking to analyze vast data sets to uncover media insights, what’s working, what’s not working Lead the development of media performance reporting and effectively communicate findings and insights to key stakeholders Be a thought leader and provide creative solutions to comprehensively analyze campaigns and business performance Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies Contribute to the department’s overall capabilities and understanding of media and communications channels Desired Skills & Experience Excellent interpersonal skills, readily shares ideas and knowledge. Confident presenter with a flair for pitching new ideas. Good communicator, able to clearly communicate insights and strategic recommendations to business owners and leadership. Ability to think critically and pay attention to details to elevate quality of deliverables. Able to collaborate and manage expectations of multiple internal and client stakeholder to deliver projects. Understanding of key media metrics, KPIs and industry standard AdTech (ad servers and DSP) data sources Basic understanding of how different media channels operate (SEO, Social, OLV, TV, etc.) and work together. Previous media experience in global or regional teams is preferred. Familiarity with visualization tools, SQL, Alteryx, and other programming languages is a plus.
