Companhia

Red BullVer mais

addressEndereçoİstanbul, Turkey
type Forma de trabalhoFull-time
CategoriaNegócios

Descrição do trabalho

Head of Brand is the champion of the brand and its short to mid-term (1-3 years) strategy execution and operational direction, driving consumer awareness, brand salience and per capita consumption of Red Bull through brand management of the marketing mix, including advertising, media, research, campaigns, creative development and project management of strategic brand products and new product launches leading incremental improvements within beverages, as well as the expansion of the brand into new categories. Working closely with the Marketing Director s/he will lead the annual business plan process, creating, planning and executing solid marketing initiatives and campaigns. Manages a team of Senior Managers and Managers.

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FMCG brand marketing skills, knowledge and experience with understanding of competitor activity and consumer behaviour in a brand, FMCG & media context, Previous FMCG and media experience (min 10 yrs Brand / Category/ Media Management), Generates consumer insights and translates them in to successful brand initiatives, Implements the business strategy successfully, while managing associated changes and people processes, Strong analytical ability and commercial acumen to understand financial statements and trends, Effective negotiation and interpersonal skills, Strong first hand exposure to commercial sales, marketing and distributor management, High standard of integrity with a passion for the brand and commitment to Red Bull values, An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’, Ability to focus and follow through on priorities and deliver quality results, A successful experience in a similar position of leadership & accountability,  ,  
Refer code: 1620386. Red Bull - O dia anterior - 2024-05-17 21:28

Red Bull

İstanbul, Turkey

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