Livestream Engagement Specialist

Core Responsibilities:

1. Talent Scouting: Proactively identify and onboard exceptional livestream personalities who can significantly boost user interaction and sales on SHEIN’s streaming platform.
2. Influencer Relations Management: Oversee the effective functioning of the influencer initiative, incorporating strategy formulation, operational execution, fostering relationships with influencers, and detailed analytics reporting.
3. Interdepartmental Collaboration: Engage with a variety of departments (including Social Media, Marketing, Graphic Design, Production, and Business Strategy teams) in a high-energy setting to effectively carry out assigned responsibilities.
4. Influencer Activity Oversight & Issue Management: Vigilantly monitor influencer activities to pre-empt and address any potential issues, aiming to minimize adverse effects on the company's image.
5. Live Content Innovation & Refinement: Devise and implement novel ideas for live broadcasts, continually seeking to enhance the quality and audience engagement of the livestream experience.
6. Comprehensive Livestream Oversight: Manage all facets of SHEIN’s live broadcasts, from conceptualizing marketing campaigns to supervising live streams to confirm compliance with SHEIN’s guidelines.
7. Content Performance Tracking: Analyze and interpret content metrics to gauge and boost performance.
8. Broadcast Hosting: Participate in presenting live broadcasts, promoting products, and showcasing special offers.

Requirements:

1. Network of Influencers: Established connections with digital influencers, industry leaders, talent groups, and creative communities.
2. Industry Knowledge: Prior experience in digital commerce, live broadcast media, Multi-Channel Networks (MCN), Streaming Services, or related sectors is beneficial.
3. Content Production Experience: Previous involvement in creating content or leading production for digital media, live events, or comparable experiences.
4. Project Management Excellence: Outstanding organizational and project oversight skills, with a flair for both creative and strategic thinking.
5. English Language Skills: Proficient in English (Advanced level) for liaising with stakeholders from various regions.
6. Analytical & Critical Thinking Skills: Excellent problem-solving capabilities with a logical approach.
7. Work Ethic & Team Collaboration: Dependable, with a positive approach and the ability to work effectively in a team-oriented, fast-paced environment.
8. Camera Presence: Comfortable with being on camera, particularly for hosting live sessions is an advantage.
9. Enthusiasm for Digital Media: Passionate about the evolving landscape of social media and live streaming.

At Shein, we believe that diversity is the force that drives innovation. We are committed to creating an environment where all voices are heard, valued, and respected. All our vacancies are inclusive for people with disabilities, women, black people, LGBTQIAPN+ community, and all types of diversity.