EndereçoWe are on the lookout for a motivated Vice President, Marketing - LATAM to join our high calibre team at Thomson Reuters in São Paulo São Paulo
Growing your career as a Full Time Vice President, Marketing - LATAM is a great opportunity to develop useful skills.
If you are strong in creativity, problem-solving and have the right personality for the job, then apply for the position of Vice President, Marketing - LATAM at Thomson Reuters today!
About the Role In this opportunity as Vice President, Marketing - LATAM, you will:Success in this position will be dependent on deep functional and strategic marketing expertise, exceptional leadership skills, and relevant professional experience. Specifically, the successful candidate will focus on the following: Delivers both short- and long-term revenue objectives by creating and executing a marketing strategy aligned to Segment’s strategic plan and objectives Assembles and orchestrates cross-functional teams to advance marketing strategy for new and existing products in direct partnership with functional Centers of Excellence including demand gen, events, digital marketing, PR, social media, product marketing, etc. Manages marketing plans aligned to customer journey touch points for customer segments and sub-segments Leverages end-to-end insight and knowledge on the customer (, Customer360) for the segment leveraging marketing and sales enablement technology; creates qualified leads for handoff to sales team Works with sub-segment teams to gather input on voice of the customer for integration into marketing tools, campaigns, and content; ensures all customer-facing TR team members leverage available information and tools Establish regular communication channels: Schedule regular meetings with the Latam leadership team to discuss their priorities and gain a deeper understanding of their business units' needs. This will foster open dialogue and enable collaborative decision-making. Conduct a comprehensive assessment: Evaluate the strategic goals and objectives of each business unit within the Latam region. Understand their individual investment requirements and align them with the overall goals of the organization. Facilitate prioritization discussions: Engage in discussions with the Latam leadership team to identify key priorities across different business units. Encourage an open and transparent conversation to gain consensus on the allocation of investments. Analyze ROI and impact: Evaluate the potential return on investment (ROI) and expected impact of each investment opportunity. Assess the strategic alignment and potential growth opportunities associated with each business unit's priorities. Seek input from cross-functional teams: Involve relevant stakeholders from various departments, such as finance, marketing, and operations, to gather different perspectives and ensure a holistic approach to decision-making. Develop a balanced investment plan: Based on the inputs received and the assessment conducted, collaborate with the Latam leadership team to develop a balanced investment plan. This plan should prioritize key initiatives while considering the available resources and strategic objectives of the organization. Continuously monitor and review: Regularly review the progress of the investments and their impact on the business units. Monitor key performance indicators (KPIs) and make adjustments as necessary to optimize the allocation of investments over time. Key Deliverables Strategic Marketing plan aligned to the LATAM Segment business strategy and objectives at a Segment and Sub-Segment level Achieve key business and marketing results, such as Marketing Attributed Sales, Lead and Appointment Generation; Return on Marketing Investment and Funnel Velocity Activity Other metrics include cross-sell and up-sell, retention and increased focus on new product sales Persona-based campaigns differentiated for Digital and Omni-Channels Compelling messaging, content and storytelling aligned to customer personas Delivering thought leadership through events, panels, roundtables, and other customer engagement opportunities About YouPivotal Experience & Expertise- Marketing Leadership at Relevant Scale: 10+ years of executive leadership experience, developing and executing go-to-market strategies within an established, heavily matrix, business-to-business software technology Multinationals organization in scale; business and consumer marketing as well as marketing expertise in a software-based organization is preferred -Digital Marketing Expertise: marketing background using digital and omni go-to-market strategies; experience creating and executing digital marketing campaigns (including advertising, web, email, in-product, etc.) - Data-Driven Marketing Expertise: Experience in working with data for targeting and personalization; experience using data to illustrate marketing’s value through effective demand generation and for tactical and strategic decision making - Marketing Technology: Experience in leveraging multiple marketing technologies to activate marketing plans and to develop and operationalize marketing measurements- Team Management: Experience leading and managing a significant marketing team across an established organization Leadership Culture Fit & Impact - Possesses unquestioned integrity and ethics; demonstrates a firm commitment to the company’s values and culture and fosters an ethical, values-driven culture - Ability to work in a highly collaborative manner internally, as well as with external stakeholders to ensure decision making process on key strategic and operational issues is enriched by the perspectives of others - Direct, results-oriented marketer who combines best-in-class strategy with strong execution capability; willing to drive and lead the strategy, execution, and company-wide initiatives for all marketing efforts - An executive with the intellect, communication skills and presence to become a true business partner amongst the executive leadership team – someone who desires to be a consummate learner while significantly contributing to broader business conversations What's in it For You?You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connectedWellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. - compensation. Compensation may only be relevant for certain positions and is recommended for use primarily by Sales:Compensation Base salary and a variable compensation that is directly related to your success.=========================================================================Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Benefits of working as a Vice President, Marketing - LATAM in São Paulo São Paulo:
● Learning opportunities
● Opportunities to grow
● Competitive salary
