Business Marketing Manager, Business Messaging

We believe that messaging will be the primary way people connect with businesses. Research shows that over 63% of people across generations prefer messaging a business over using phone or email. On Instagram, Messenger and WhatsApp, we’re seeing incredible growth as people message businesses to build relationships, ask questions, and get support. And we’re still in the early days of capturing an immense opportunity – more than 2 billion person-to-business communications happen each day, mostly through legacy channels like phone and email.Meta's Global Business Marketing LATAM team is looking for an experienced, savvy, and energetic Marketer, who is passionate about Meta's ability to help businesses adopt messaging solutions to drive business results. The successful candidate will develop and execute the marketing strategy to support critical Business Messaging efforts for customers. This person will have the experience to think creatively, to simplify complex concepts and transform into activations and to collaborate with cross-functional partners across regions to create marketing POVs, narratives, messaging, collateral, digital communications and more.This person will be a strategic thinker, hands-on and a proactive self-starter with an experience track record of resilience under pressure and data driven mindset. Having a solid understanding of the Business Messaging landscape and experience creating marketing communications is a must.

Required Skills:

Business Marketing Manager, Business Messaging Responsibilities:

Help set the Business Marketing strategy and transform into impactful activations for Business Messaging initiatives in Latin America

Develop marketing materials to educate, inspire and enable clients and the industry on Meta's Business Messaging solutions

Collaborate with cross-functional teams to scale work via marketing moments, such as events, webinars, campaigns and channels to reach relevant audiences and markets

Ensure that internal teams fully understand the value and nuances of Meta's Business Messaging tools

Minimum Qualifications:

Minimum Qualifications:

10+ years experience in marketing or advertising, positioning and messaging including strategic planning, marketing communications or product marketing in advertising agencies or marketing organizations

B2B marketing experience

Experience in the Business Messaging industry

Experience synthesizing complex technology products and client needs into simple, powerful activations

Thrives in a rapid, ambiguous and high-pressure environment

Proven project management experience and prioritization skills

Communication and presentation experience

Experience balancing multiple projects in a highly cross-functional organization

Preferred Qualifications:

Preferred Qualifications:

Marketing experience at a Business Messaging or customer service technology provider

Masters degree in business, advertising or related field