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Description
- Development, execution and tracking of Medical Marketing plans mainly related to CME and Sampling initiatives for all brands promoted at Medical Channel at Reckitt.
- Strong interaction with cross functional teams, especially with HCP communication team to develop, propose, track and propose actions when necessary.
- Events mapping, development, production and tracking.
- Lead sampling strategy aiming to maximize patients trial and conversion to sale.
- Track Medical Marketing activities performance crossing different databases and actively propose actions (IQVIA, Close-Up, Veeva, internal databases etc).
- Develop reports to share data with stakeholders as well as present them in meetings with local and global teams.
- Medical Marketing budget management.
Skills and Experience required:
- Deep knowledge of HCPs and patients behaviors, how to change prescription habit, belief shits needed (from – tos) and advocacy ladder to propose best in class plans and activities.
- Deep knowledge of channel roles and mix considering HCP’s stage at the Belief Ladder, desired belief shift and comms goal.
- Experience with HCP events management desirable
- Good communication skills and ability to positively influence others
- Agile, multitask, be nimble, results and action oriented
- Good analytical skills
- Strong experience in Pharmaceutical and/or FMCG company
Equality
At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.
All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
