Digital Marketing Executive

We are currently looking for a talented and driven Digital Marketing Executive to join our team in Japan. As we expand our presence and capabilities in Tokyo, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our Japan market. You would be responsible for strategy, planning, actioning & delivery of Search, Social, Display & Youtube campaigns, ensuring that the performance meets Lalamove’s User and Driver Acquisition targets. You will have to work with multiple stakeholders to plan, implement & measure scalable optimisation strategies in the market.

As our Digital Marketing Executive you will be owning all aspects of online advertising including (Paid Social, SEM, Programmatic etc).

• Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
• Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis
• Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms
• Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
• Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.
• User Empathy: To be able think from a perspective of a user or a driver & build user journeys which are seamless.
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time

• A minimum of 3 years experience in Digital Marketing for e-commerce or tech industry
• Knowledge in Digital Marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)
• A strong understanding of ad formats in Google
• Experience in setting up remarketing/retargeting ads
• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
• Experience in running A/B testing
• Experience in collecting and analyzing data
• The ability to source information and learn on the fly
• An analytical and critical thinking mindset
• Independence, drive, and ability to work in a team
• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other Digital Marketing tools
• An ability to multitask and perform under tight deadlines
• Good command of English

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