Endereço- A very strong action and results-oriented person
- Eager to be a T-shaped marketer
- Demonstrate strong aptitude and technical multi-disciplinarity to put your ideas into practice.
- Be an analytical person who considers facts and data the best resources to support your instincts in decision-making. Be inclined to test and experiment.
- Have ambition and enjoy solving problems and achieving difficult goals. Feel comfortable stepping out of your comfort zone.
- Know how to communicate complex ideas in a simple way.
- Be organized and action-oriented, keeping in mind how others can easily continue the work you started, documenting and communicating processes.
- Be curious, creative, and develop a broad repertoire of tools that can be used individually or combined to streamline, automate, and scale processes.
- Be able to work autonomously, managing your energy, time, and focus. Requirements
- Bachelor s degree (completed or in course)
- 2 years of experience in Consulting, Production Engineering, Performance Marketing, B2B Marketing, Business Intelligence, Market Research, Market/Customer Data Analysis or Media Buying etc
- 1 year of experience in B2B Marketing
- Experience with a big-picture and creative approach to problem-solving
- Experience with Ads Platforms like G Ads, Meta Ads and LinkedIn Ads
- Experience with formulating and A/B Testing hypothesis to validate ideas
- Experience with web analytics tools
- Experience with automation tools
- Experience with productivity tools
- Strong execution ability
- Experience in B2B SaaS Marketing
- Experience in a tech company
- Strong experience in data analysis
- Strong experience in creative activities execution
Currently, we have a solid Inbound Marketing strategy, to be present in Google results throughout the journey, from learning, recognizing the problem, to the purchase decision of a CRM.
At the center of our Marketing operation is the goal of Professionalizing sales , because we understand that it is not enough to offer a tool, it is necessary to teach how to fish .
This goal is very important to take Brazilian sales maturity to the next level, besides being the basis for much of our Marketing decisions, it will not always be sufficient. If the professional does not recognize that they have a sales or management problem, they do not seek a solution for their problem or do not value this type of content, even working in the field, they will not be reached by educational content marketing.
This scenario creates a significant vacuum between the idea of generating and nurturing leads through educational content, until the lead reaches the necessary maturity to become a customer , with the results themselves, because we know that only 3% of the potential market will be in-market, and the other 97% will be, theoretically, learning, recognizing and trying to solve such problems, whether they are advanced or beginners.
The other 97% may even recognize their sales challenges, but they might not be proactively seeking to learn and solve their challenges.
