Marketing Analyst - Instructional Design – Content Creator

Who We Are 
Cognizant (Nasdaq-100: CTSH) engineers' modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we are improving everyday life. See how at:  www.cognizant.com.

Marketing Analyst - Instructional Design – Content Creator

Summary:

The Content Creator is responsible for developing and executing content marketing campaigns that engage and attract the target audience. The ideal candidate will have a strong understanding of content marketing best practices, as well as the ability to create high-quality, original content.

Key Responsibilities:

• Develop and execute content marketing campaigns that align with the company's overall marketing goals.
• Collaborate with global teams to design, develop, and deploy training programs tailored to different global markets, addressing diverse learning needs and preferences.
• Create high-quality, original content, including blog posts, articles, infographics, videos, and social media posts.
• Design and develop engaging learning content, e-learning, Certifications, webinars, and training materials.
• Research and identify relevant topics and keywords for content creation.
• Optimize content for search engines and social media platforms.
• Promote content through social media and other channels to attract Developer community towards Apigee.
• Track and analyze content performance and adjust as needed.
• Stay up to date on the latest content requirement based on the feedback from internal teams.
• Offer editorial, creative, and technical support for the learning content, ensuring consistency and quality.
• Facilitate training sessions and workshops as required, bringing the designed learning experiences to life.
• Stay updated on the latest trends and best practices within the training and development industry.

Minimum Qualifications:

• Bachelor’s degree in Learning Design, Instructional Design, or a related field OR equivalent professional experience
• Advanced English
• In depth knowledge in Instructional Design practices (ADDIE etc.), Content & learning design
• Ability to create engaging and visually appealing content.
• Experience with content management systems (CMS) and social media platforms.

Preferred Qualifications:

• Exceptional communication skills, both written and verbal, with the ability to articulate messages to diverse audiences and a strong editing and proofreading aptitude.
• Ability to work independently and as part of a team.
  
  

Please, upload your resume in english.

Why Cognizant? 

• A career in one of the largest and fastest growing IT services providers worldwide.
• Ongoing support and funding with training and development plans.
• A highly competitive benefits and salary package.
• Opportunity to work for leading global companies. 

Cognizant values diversity in our talent pool, so we encourage professionals with disabilities, LGBTQIA+, people in refugee situations, women, racial groups, and professionals 50+ to apply for all our advertised openings

Why Cognizant? 

• A career in one of the largest and fastest growing IT services providers worldwide.
• Ongoing support and funding with training and development plans.
• A highly competitive benefits and salary package.
• Opportunity to work for leading global companies. 

Cognizant values diversity in our talent pool, so we encourage professionals with disabilities, LGBTQIA+, people in refugee situations, women, racial groups, and professionals 50+ to apply for all our advertised openings