Marketing Data Specialist

Data is central to our marketing teams. It allows us to better understand the customer and adopt more targeted and personalized approaches. We are currently recruiting a Marketing Data Specialist who will be responsible for analyzing customer data, defining audience groups and translating these learnings into recommendations for well suited, more efficient, cross-channel campaigns. The Marketing Data Specialist will also take action accordingly by being one of the editors of our CDP platform.

The position is set as an important interface between the requirements and needs of customers and business partners, collaborating closely with product development, data and marketing.

YOU’LL HAVE THE OPPORTUNITY TO:

Analyze & recommend

• Analyze the customer journey using the customer base (Snowflake), web and mobile app analytics tools (Google Analytics) and CDP to identify patterns of behavior and provide recommendations to optimize marketing performance
• Collect ideas and recommendations from all the stakeholders within the organization and help management build the global roadmap

Create / maintain audiences in the CDP

• Lead customer segment creation to be used by our advertising solutions by leveraging audience data
• Manage the audience creation process and monitor the health of audiences inside the CDP
• Own the CDP platform, being able to perform basic logical configurations for segmentation and ensure inbound and outbound audience data flow.

Interactions with agile CDP core team, business and technical stakeholders

• Ability to quickly become a key player within a marketing C360 CDP team in agile mode (daily scrums, sprint planning, grooming, retrospectives, reviews…)

Document & monitor

• Document all the audiences created for stakeholders and monitor data and performance KPIs t
• Define a test and learn approach about A/B tests

YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• A university degree in a related field (Marketing, Analytics, Information Systems, Business Intelligence, etc).
• A minimum of 4 to 6 years relevant experience, with at least 2 years in an audience or data management role.
• Good knowledge of information systems and data environments (database, loading processes and data transformations).
• Experience in Digital Marketing. Strong experience with Marketing Campaigns
• Knowledge of marketing tools such as CDP and Marketing automation, or CRM software.
• Knowledge of digital tools and platforms (Facebook, Google Analytics, GTM, Snowflake).
• Good knowledge of tools such as Tools: Tealium, Jira, Confluence, Quality check tools, Charles, Python scripts
• Nice to have: SQL coding skills

THE ROAD SHOULD BELONG TO EVERYONE.

We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.

We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.

Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

This position is based in Campinas, Brazil and is eligible to the BRP Employee Referral Program.

You will have the opportunity to work in hybrid mode, 2 to 3 days in the office.

Resumes in English will be preferred.