Marketing, Director

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your new role

Responsible for providing direction, guidance, strategy, and leadership to Marketing Department. Lead Publicity, Promotions and Partnerships, Media, Digital & Marketing teams to plan, develop & execute the world-class tailor-made marketing strategies & campaigns for every theatrical release of Universal Pictures.

Your role accountabilities

• Define & plan the local marketing strategy for each release from Universal slate, determining scope of the campaign, media segmentation, defining target audiences, establishing local pillars ensuring its execution; building brand awareness and positioning for each release when needed.
• Supervise and guide Universal Marketing managers and marketing team in establishing a key account approach with both regional & home offices. Help them to strengthen and focus on long-term relationships considering that Brazil is a Top 10 worldwide market;
• Supervise Publicity marketing team, work closely with Publicity Mkt. Manager and together with him establish the press/publicity strategy per title for Universal line-up.  Also plan with and supervise him in the organization of all publicity events, red carpets, junkets, special interviews, talent tours, among others throughout the year. Help him to strengthen long-term relationship with journalists & influencers;
• Supervise Promotions & Partnerships marketing team, work closely with Promotions & Partnerships Mkt. Managers and together with them establish the third party / media promotional strategy per title for Universal line-up.  Nationwide & regional promotions. Also plan with and supervise them in the organization of all roadshows, promotional events, Avant Premieres and regional premieres throughout the year. Help them to strengthen long-term relationship & partnerships with main promotional partners. Develop symphony cross-promotional & partnership strategy within NBC Universal ecosystems;
• Supervise Media marketing team, work closely with Media Mkt. Managers and together with them establish the media & social media strategy per title for Universal line-up.  Also plan with and supervise them in the organization of all influencer events & media events. Help them to strengthen on long-term relationship with our media agencies. Always innovating and bringing to the table out of the box ideas and never-seen-before marketing executions.
• Define & plan the CCXP strategy for Universal Pictures, determining scope of the booths, panel execution & talent involved. In charge of every single detail of the event, including talent tours & executive visits;
• Participate in creating marketing ICOs on a by film basis for the studio, with worldwide impact, and present them to our Theatrical Home Offices;
• Monitor data on a weekly basis, such as tracking, social listening & media reports according to pre-established parameters, and adjust marketing campaigns if necessary; providing a strategic approach to the marketing activities, identifying opportunities, consumer behavior and creating/implementing solutions, aiming at cost efficiency and in tune with challenges/changes we face within the market;
• Make frequent visits to exhibitors and locations to understand their specific business characteristics and needs;
• Interact and facilitate communication flow with Sales, Tech Ops, Finance and Business Intelligence/Strategic Planning departments and work closely with Sales Director and WB Marketing Director;
• Have regular 1:1 chats with each one from the marketing team, helping them to set goals, career plans and accompanying progress and making necessary adjustments whenever needed throughout the year;

Qualifications & Experience

• Bachelor’s degree in business, marketing, communications, or related field.
• Marketing experience and experience in the entertainment industry.
• Must be fluent in Portuguese & English.
• Must be a media, social media, marketing & digital expert. Should be consumer oriented.
• Effective time management skills and the ability to multitask.
• Proven ability to manage budgets.
• Must have strong managing skills, as well as analytical and organizational skills.
• Must be outgoing and articulate to establish best working relationship with promotional partners, journalists, media outlets, influencers, star talents & exhibitors.
• Excellent verbal and written communication skills (including speaking in public).
• A working knowledge of the Brazilian market place.
• Must be computer efficient with a good working knowledge of standard applications (Word, Excel, PowerPoint, Access, Outlook, WEB browsers, etc.).

Other Nice to Have

• Be fluent in Spanish

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.