Senior Global Social Media Expert

Responsibilities:

• Global Social Media Strategy:

• Develop and execute a comprehensive Global Social Media strategy aligned with business objectives.

• Lead the design and implementation of a unified Global Social Media operating model.

• Training and Development:

• Conduct training sessions for internal teams to enhance their Social Media knowledge and capabilities.

• Provide ongoing guidance to ensure teams are up-to-date with industry trends and best practices.

• Process Review and Optimization:

• Review existing Social Media processes and workflows to identify areas for improvement.

• Implement optimized processes to streamline Social Media operations on a global scale.

• Being the main POC for all technical media solutions with platform partners 

• Driving social vehicle spend analysis on platform and regional levels to ensure highest ROAS

• Aligning with wider social intelligence pod to ensure best practice sharing and alignment

• Provides leadership and strategic direction to all social spend planning and execution

• Aligning with SME on other vehicles for planning and optimizing

• Driving key strategic platform projects 

• Change Management:

• Lead change management initiatives related to Social Media strategy and operations.

• Ensure seamless integration of new processes and strategies across diverse global teams.

• Platform Expertise:

• Stay abreast of the latest developments in Social Media platforms and technologies.

• Provide insights on platform utilization and emerging trends to enhance the company's Social Media presence.

Skills:

• Proven Experience:

• Demonstrated success in developing and implementing Global Social Mediaoperational models.

• Deep experience across all levels of Paid Social, including campaign building, channel planning, channel strategy and measurement. 

• Demonstrated experience in overseeing in-house media buying processes, coupled with a proven track record in contributing to organizational planning and construction initiatives within the realm of media operations.

• Change Management:

• Strong change management skills with the ability to drive cultural shifts within organizations.

• Analytical Skills:

• Analytical mindset with the ability to assess data and performance metrics for continuous improvement.

• Understanding of analytical tools and the utilization of them into digital insights, enhancements, and their impact on strategy, planning and activation. 

• Communication:

• Excellent communication skills, both written and verbal, to effectively convey strategies and insights.

Qualifications:

• Experience in Social Media marketing buying, or technical build with a track record of measurable results

• Bachelor’s or Master’s degree in advertising, marketing or business program

• Expert technical knowledge of all tier-one Dell prioritized platform partners (Meta, Tiktok, Snapchat, Linkedin).

• Excellent understanding of relevant market dynamics and technology

• Working knowledge of the integration with additional tech stacks such as the Google Marketing Platform and the adoption of platform measurement technologies such as CAPI. 

• Strong negotiation skills, including internal cross-functional negotiation experience

• Strong organizational agility and interpersonal skills to work effectively across functions and lines of business in a virtual organization with strong communication skills with all levels of stakeholders

• Ability to thrive in a fast-paced and demanding environment

• Strong analytical skills & drive to grow innovation and change

• Fluent in English, written and spoken

Additional Requirements:

• Availability for working with teams in different timezones

• Certification in relevant Social Media platforms and tools.

Location 

• Brazil, Porto Alegre or Sao Paulo, Brazil

Who we are

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Application closing date: March 15th 2024

Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.