What You Will Achieve The Senior Health & Science Specialist, Rare Cardiac will target health care providers (HCPs), spanning multiple disciplines (e.g, Cardiologists, Nuclear Medicine Specialists, Advanced Practice Providers, other as appropriate), across IDN/Health Systems, group practice accounts, other. In this role, this individual will be responsible for the execution of sales strategy for Vyndamax per approved indications and ATTR-CM disease awareness with appropriate customer stakeholders. The Senior Health & Science Specialist (SHSS) will demonstrate strong business acumen and an expert understanding of the complexities associated with their local healthcare ecosystem. The incumbent will utilize this knowledge to develop in-depth sales business plans; and in collaboration with other customer facing colleagues, the individual will then execute upon those plans to achieve or exceed target sales and account goals. To accomplish these goals, the individual will effectively utilize approved marketing resources to educate customers, build meaningful relationships, and drive performance. How You Will Achieve It Account Planning
- Prioritize customers opportunities and projects to maximize impact; leveraging all available data and stakeholder input to inform decision making.
- Develop territory business objectives and define key performance metrics that are aligned to brand objectives thus meeting/exceeding goals
- Maintain active customer profiles, plans and data sets
- Continually evaluate and refine call planning to optimize schedule based on unique local territory factors such as access, geographic span, collaborative commitments, and customer alerts.
- Utilize advanced selling skills and approaches (e.g., Customer Focused Selling Approach (CFSA), Strategic Account Selling (SAS), etc to achieve sales target goals.
- Understands complex selling environment within each local market
- Utilize approved brand messaging via CSFA to align with customer priorities; tailor messaging based on segment and/or individual customer needs
- Appropriately adapts messaging in complex selling environment that includes specialists and comprehensive care teams
- Partners with customers to connect Pfizer resources and services to better meet the needs of their patients.
- Grow and maintain relationships with key stakeholders and decision makers
- Possess an in-depth expertise in the ATTR-CM disease area, the diagnostic procedures related to ATTR-CM and related diseases
- Educate customers on the ATTR-CM disease to raise disease awareness
- Educate customers on the diagnostic procedures (through approved messaging/resources) related to ATTR-CM to support patient identification and treatment
- Demonstrate brand value proposition as a solution to customer and patient needs (per indications)
- Implement approved marketing educational programs across customer segments and present approved materials to deliver value added messaging in a compelling and compliant manner where applicable/appropriate.
- Demonstrate change agility in the ever-changing landscape
- Coordinate with other customer facing teams to elevate the customer experience through a BM 3.3 mindset.
- Coordinate with other Subject Matter Experts (SME's) where, when, & how appropriate to accelerate our internal approach to meet our customers needs.
- Coordination with the Rare Disease ROC (Cross Functional Account Team) Members where appropriate/compliant (i.e. Key Account Managers).
- Proactively gathers insights from customers and understands the impact of changing market dynamics. Connects insights gathered from different customers to anticipate business opportunities / threats across local markets.
- Demonstrate an in-depth understanding of all available market/customer data by utilizing available reports and applying insights in local planning
- Act decisively by prioritizing resource utilization to meet customer needs
- Provide key HQ colleagues, including Brand Marketing, Planning & Innovation, and Payer and Channel Access (PCA) teams, with key local and customer specific insights.
- Minimum of 5-10 years of previous pharmaceutical, biotech, or medical device sales experience
- Bachelor's Degree required
- Demonstrated ability to formulate, develop, write, communicate, and monitor the execution of Territory business plans
- Demonstrated history of strong teamwork / collaboration
- Strong analytical skills are required with a demonstrated history of applying market / customer insights to inform sales planning and execution; demonstrated track record of assessing customer (Account and/or HCP) needs and bringing relevant and appropriate tools / resources to drive performance
- Consistently follows and supports company policies
- Rare Disease and/or Specialty Cardiovascular experience and expertise strongly preferred
- Product launch experience preferred
- Hospital Sales experience preferred
- Experience calling on large academic centers and hospital systems
- Ability to travel domestically and stay overnight as necessary.
- Valid US driver's license and a driving record in compliance with company standards required