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Description and Requirements
Responsible for field force, training, promotions, incentives and marketing channels that support consumer sales.
Your Key Responsibilities:
- Develop a communication strategy for all types of points of sale and perform visual merchandising.
- Carry out the product launch by creating a unique communication strategy to ensure the correct positioning of the brand and key messages for the end consumer
- Develop the strategy for retailers for a better distribution of the product mix through a good relationship with the main retailers, as well as a very robust cluster study (store mapping).
- Implement global strategy in the Brazilian market.
- Respond to information provided by field, with a focus on retail, bringing market information, such as product price, launch, competitor actions, market and sales.
- Lead & manage trade agencies for promoters, training, Leadership Communication, incentives and events.
- Provide marketing planning to support initiatives, trends and investments.
- Manage the department's budget.
- Ensure ROI and post-mortem campaign evaluations for commercial marketing actions.
- Take care of merchandise materials
- Perform other tasks related to the position and/or determined by the company.
- Bachelor's degree in Marketing or similar. MBA or further specialization recommended
- Large experience within Trade Marketing On & Off
- Good experience within people management
If you require an accommodation to complete this application, please
