Endereço Amazon is an equal opportunity employer and hires qualified individuals regardless of gender, race, sexual orientation, religion, nationality, age or disability. Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as world-class e-commerce. Amazon.com.br is an important and fast-growing business for Amazon. Amazon.com.br is looking for a customer-obsessed and analytical Category Marketing Manager to define the strategy and create marketing initiatives that generate discoverability and engage consumers in Other Hardlines. Key job responsibilities
Key responsibilities are 1. Customer understanding & Insights: Marketing managers are key business partners who use internal and external data of the PFs and GLs to create marketing initiatives that will drive customer base growth within the PFs. Marketing managers are responsible for traffic analysis, customer balance by PF, dive deep on HVAs (as Prime, App Only), connect with BICs and programs to bring insights to the Category/Commercial and Central Marketing teams to drive acquisition and engagement within the PFs. 2. Demand generation: Marketing managers own the category strategy and execution for: 1) Events, from T1 to category events (T4) and 2) Traffic Channels (Events and Evergreen). Both are important drivers to accelerate the flywheel, create awareness of relevant selection and increase customer acquisition and engagement. Events are a great way to attract new customers and generate brand awareness, while Owned and Operated Channels (such as Outbound and Homepage) allows us to connect with customers in a free and easy way. 3. On-site experience: Continuously improve the customer experience simplifying the shopping journey to make Amazon the preferred online destination to buy our categories. We lead initiatives to address issues and gaps that impact CX (e.g. browse node refreshes, refinements), guarantee discoverability of categories (e.g. unhide nodes, add navigation slots) and improve navigation in partnership with ShopEx team. We are open to hiring candidates to work out of one of the following locations: Sao Paulo, SP, BRA
BASIC QUALIFICATIONS
- Professional marketing experience;
- Experience using data and metrics to drive improvements;
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables);
- Experience executing scaled marketing campaigns through email or social media;
- Experience with test and learn, marketing optimization and experimentation.
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners;
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
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Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
