Field Marketing Lead

Company Overview

At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission -critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.

Department Overview

The Latin America Marketing Team is responsible for developing and executing all marketing programs and tactics across Latin America and the Caribbean to drive demand generation, sales enablement, and brand positioning. The team oversees all regional marketing strategies, development programs, and campaigns including digital, content generation, thought leadership initiatives, account-based marketing, customer experiences & events, and marketing analytics.

Job Description

• Lead the marketing activities in the region assigned, being responsible for developing and implementing the direct sales marketing plan in the territory, aligned with the sales team’s priorities.
• Own and develop the relationship with the local sales team to ensure alignment and marketing plan execution
• Work closely with the direct sales team to generate an incremental sales pipeline for existing and new products and services
• Manage and distribute the territory budget according to the plan
• Lead, develop, and follow up ABM (Account-based Marketing) programs with main accounts.
• Use demand generation tools, resources, and agencies for campaigns, programs, and reporting purposes
• Work closely with the digital campaign team to create integral programs and demand-generation campaigns aligned with new product launches and sales needs
• Adapt regional content for local use (as needed)
• Develop customer case studies to promote portfolio benefits to customers with the support of the customer insights marketing team
• Plan, develop, and track events including trade shows, conferences, anniversaries, industry events, technology days, etc.
• Support direct sales system integrators with marketing programs and training that enable sales and increase partners' loyalty.
• Advise other Marketing team members (i.e. Customer Insights, Digital Campaigns Marketing, and Lead Management) on priorities and trends in the territory
• Study and understand legal/regulatory, economic, and any other environmental factor(s) affecting customers in the territory
• Understand the competitive landscape locally & position Motorola Solutions to compete with other brands
• Support Customer Insights and Product Launch groups with the amplification of regional campaigns locally, and major product launches in the territory
• Own the relationship with local vendors/associations/conferences
• Elevate the most important/relevant info to be communicated to senior leadership
• Look for commonalities in Field Marketing processes, activities, etc. to leverage best practices across territories
• Support the global team with the review of catalogs, brochures, spec sheets, presentations, between other resources for Portuguese LACR translations
• Work as a ‘Solving for Safer’ brand and narrative ambassador in LACR region ensuring the proper usage of wording and visual resources according to the guidelines

Basic Requirements

• Professional in Marketing or related fields with at least 4 years of B2B Field Marketing experience, preferably in the technology industry
• Must be self-starting and self-driven and demonstrate problem-solving skills
• Ability to work cross-functions to deliver the best results
• Extensive knowledge to drive marketing strategic planning and tactical execution.
• Business and marketing plan development skills including the definition of objectives, tactics, time schedules, budgets, responsibilities, analytics, and measurements
• Strong communication and presentation skills (written and oral)
• Highly organized and proficient at managing multiple projects simultaneously
• You are metric-driven and can draw insight from complex marketing data
• Languages: Fluent Portuguese and English. Spanish is a plus.
• A postgraduate degree or master's is a plus