EndereçoThe desired candidate for this position will manage paid search and display campaigns on Google Ads. A successful Google Ads Specialists will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, and Account Management teams in order to maximize a client's ROI.
This is a full-time remote position that requires the candidate to work between the hours of 8:30 pm - 5:00 pm ET.
The candidate must be fluent in English as they will interact directly with clients.
Integrated Digital Strategies is a premier US-based digital marketing firm with over 11 years of experience in delivering nationwide campaigns for franchise and multi-location brands. We work with franchisors and their franchisees to provide customized digital marketing services that are proven to drive franchisee sales through a robust local and national digital strategy.
Responsibilities
- Be a strategic partner for our clients
- Initial campaign set up including keyword research, ad copy, and conversion tracking
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search, display, and social media campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
- Consult on landing page best practices and copy adjustments needed to improve post-click engagement and conversion
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising
- Assist in building systems and protocols internally
Requirements
- Minimum of 5 years experience with Google Ads
- Minimum of 3 years experience with Microsoft Ads
- Minimum of 2 years experience utilizing Paid Search Ad Optimization
- Google Ads Certified required
- Experience with Facebook Ads or LinkedIn Ads is a plus
- Franchise or multi-location marketing experience is preferred
- Strong acumen with lead generation
- Experience with B2B & B2C lead generation
- At least 1 year of experience using Google Tag Manager
- Optmyzr, Fluency, Morphio.ai, or similar toolset experience a plus
- Well-versed in performance marketing, landing page development, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in paid media
- In-depth experience with bid management tools
- Experience with website analytics tools (ex. Google Analytics)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Strong presentation skills - Ability to communicate complex data in a simple manner
- Strong project management skills
- Exceptional time management skills
- High attention to detail and accuracy
- Agency experience is a plus
