Marketing Analyst - Brand Management

Position Overview:

As the Marketing Analyst - Brand Management, you will wield your expertise to craft and execute a comprehensive branding strategy that embodies the essence of Digiu Digital Group's vision, values, and unique value proposition.  With autonomy and authority , you will spearhead all aspects of Brand Management, from conceptualization to implementation, shaping perceptions, and fostering resonance with our diverse audience across the globe. Key Responsibilities:

1. Brand Strategy Development: Develop a visionary brand strategy that articulates Digiu Digital Group's identity, positioning, and differentiation in the marketplace, aligning with overarching business objectives and growth aspirations.
2. Brand Identity Creation: Craft a compelling brand identity that encapsulates the essence of Digiu Digital Group, including visual elements, tone of voice, and brand guidelines, ensuring consistency and coherence across all touchpoints.
3. Brand Messaging Mastery: Define and refine brand messaging architecture, narratives, and key messaging pillars, articulating the value proposition and resonating with target audiences across various channels and platforms.
4. Brand Campaign Coordination: Conceptualize and coordinate compelling brand campaigns and initiatives that drive brand awareness, engagement, and affinity, collaborating with cross-functional teams to ensure seamless execution and alignment with brand objectives.

Additional Responsibilities:

1. Logo Preservation: Ensure the preservation of Digiu Digital Group's iconic logos, maintaining consistency and recognition while adapting other brand elements.
2. Future-Centric Adaptation: Lead the adaptation and updating of visual identity, speech, sales pitch, presentations, and other visual elements to align with a new positioning as an innovator in Customer Experience (CX) solutions and AI-powered technologies.