Position Overview:

We are seeking a highly motivated and detail-oriented individual to join our marketing team as a Marketing Lead Development Specialist. As the Marketing Lead Development Specialist, you will play a critical role in the success of our marketing campaigns by qualifying leads and ensuring a smooth handoff to the sales team. You will be responsible for assessing the quality and potential of marketing-generated leads to maximize conversion rates and revenue growth, for nurturing potential leads and for expanding our customer database.

If you have a strong analytical mindset, excellent communication skills, and a passion for driving business growth, this role is perfect for you.

If you are passionate about driving marketing success, possess outstanding analytical skills, have a strong customer mindset and thrive in a fast-paced environment, we would love to hear from you. Join our team as a Marketing Lead Development Specialist and contribute to our continued growth and success.

Good Knowledge of MS Excel or any other BI tool will be preferable

Basic Product Knowledge to guarantee correct product selection is made.

Other duties may be assigned as required by the business need.

I.KEY RESPONSIBILITIES

Responsibility – In order of priority

Measure of performance

Qualify leads for our Medical, Industrial and Life Science Divisions, while managing our lead qualification outsourcing strategy.

4-hour follow-up on all Web inquiries

24-hour follow-up on all leads

Execute online chat as well as direct phone/email from website (If applicable)

Website conversion rate.  Lead qualification delivery rate using SFDC report

Ensure that each valued sales lead and/or product inquiry that Leica Microsystems North America receives is properly entered into our database in a timely fashion and with complete and accurate information.

Positive feedback from sales team on contact quality

Establish and maintain proper reporting to Sales Reps and Management to lay the groundwork for expeditious follow-up.

Requested reports delivered on time

Assist Market Managers in the measurement of marketing return on investment (ROI) using the automated reports built around Salesforce.com.

Requested reports delivered on time

Ensure all Marketing events which deliver customer inquiries are properly entered and managed in the global CRM system; particularly the diverse eMarketing modes we deploy.

% events entered on time

All eMarketing modes tracked as separate events

Continuous improvement of the existing processes surrounding Marketing lead qualification, while customizing the process for each sales division per their requirements.

Standard Work updated within 2 days of changes

Install, manage and continuously improve lead capture systems to improve inbound data quality; specifically electronic lead retrieval systems for our trade show events.

eLead system set-up and deployed for all marketing trade shows and events

Consult with Market Managers and Global eMarketing Manager to ensure marketing campaigns deliver content-rich, sales ready opportunities.

Decreasing time-to-entry for leads received

Optimize the hard copy and soft copy literature fulfillment process; specifically focusing on outsourcing of hard copy brochures and managing our vendor.

Reduction of in-house processing time

Performance within budget of partner

II.REQUIREMENTS FOR THIS POSITION

Professional Experience

• Minimum 2 years of CRM, customer service or telemarketing required
• Marketing Campaign experience preferred

b)  Education

•  Bachelor’s degree required. Science stream preferred

c)  Language

• English (proficient in reading, writing and speaking) required

d) Travel (required estimated % of time)

• Minimal (<10%) travel may be required to attend training events.

III.PERSONAL TRAIT PROFILE

• Must be computer proficient with Microsoft Excel and Internet Explorer, along with Apple iPad

• Experience using a CRM system including salesforce but not limited to Salesforce.com
• Ability to read, write and speak English fluently
• Strong phone presence and presentation skills
• Proficient with web presentation tools

IV.KEY RELATIONSHIPS

a)  Internal

• Reports directly to Marketing Operations Manager
• Direct Reports include:

• None

• Works closely with Marketing Team members
• Engages with Product Performance Managers, Market Managers CRM and Data Specialists when questions arise

b)  External

• Potential and existing Customers
• Sales Representatives (Direct and Indirect)
• Outsourcing partners

V.CORPORATE SUMMARY

Leica Microsystems

Leica Microsystems is a world leader in microscopes and scientific instruments. Founded as a family business in the nineteenth century, the company’s history was marked by unparalleled innovation on its way to becoming a global enterprise. 

Its historically close cooperation with the scientific community is the key to Leica Microsystems’ tradition of innovation, which draws on users’ ideas and creates solutions tailored to their requirements. At the global level, Leica Microsystems is organized in three divisions, all of which are among the leaders in their respective fields: the Life Science Division, Industry Division, and Medical Division.

Leica Microsystems has five manufacturing facilities in four countries, with sales and service organizations in 20 countries. The company is headquartered in Wetzlar, Germany.

Danaher

Danaher Corporation is one of the most remarkable success stories in the Fortune 500. In addition to Leica, Danaher owns some of the world’s leading industrial brands - products that span the most demanding applications in the world. Currently over 50 companies and 60,000 employees around the globe are working together challenging each other to take this success even further. Our joint quest does not only increase chance of success, it also fosters an environment in which a global career path is encouraged and limited only by your talent, capacity and ambitions.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.