EndereçoWe are looking for a candidate with the a bility to help manage Advanced Hydration brand – inclusive of key strategies and innovative plans and initiatives – while motivating/leading, coordinating and working with key internal and external cross-functional partners to deliver on mid- and short-term objectives and business plan metrics.
What You’ll Do for Us
Help develop mid-term (2-3 years) growth strategy and annual brand plans for the OU.
Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels
Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
Role works closely with the global brand lead to bring global visions/strategies to life and leading a global project in a networked community is likely to be required to this role.
Communicate with both internal and external parties.
Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives
Responsible for sharing information, influencing others and negotiating with others
Qualification & Requirements
Bachelor's degree required, MBA preferred
10-12 years of brand management / marketing experience. CPG experience a plus
Ability to translate global brand vision/strategy through development of annual brand business plans along with corresponding resource requirements
Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
Excellent oral and written communication skills with ability to tailor communications to audience and providing clear
Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications
Creative concepts evaluation
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders : Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Skills:
Business Planning; Influencing; Creative Concepts; Annual Business Planning; Marketing Campaigns; Key Performance Indicators (KPI); Marketing Activation; Marketing; Marketing Strategies; Channels Strategy; Project Management; Taking Initiative; Brand Activations; Media Strategies; Influence; Brand Marketing; Consumer Goods; Brand Management; Consumer Packaged Goods (CPG); Teamwork; Market Analytics; Cross-Functional Teamwork
