Senior Manager, Marketing Capabilities Latam

Location(s):

Brazil

City/Cities:

Sao Paulo

Travel Required:

Relocation Provided:

No

Job Posting End Date:

March 25, 2024

Shift:

Job Description Summary:

Why being part of Coca Cola Latin America?

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

What we expect from you:

• Capability Building:

• Support the implementation of a compelling vision and strategic agenda for KO Mkt capabilities embedded in the Experience Loop Process, in anticipation of the future. This includes defining the OU agenda, resources, and calendars to advance KO knowledge, skills & competencies, experiences and learning culture, leveraging external best practices and in partnership with HR.

• I nteract regularly with the global Mkt Network Operations and Capabilities Lead, with OU Marketing Lead and broader OU marketing team.

• Experimentation :

• Leads the implementation of the OU experimentation agenda , including the Global Experimentation at Scale Marketing transformation priority at OU level, recommending, and coordinating experiments with other Mkt sub-functions. This includes sharing learnings and lifting & shifting success cases to foster networked experimentation, accelerated non-duplicative learning and development of Mkt capabilities.

• I nteract regularly with the global Mkt Network Operations and Capabilities Lead, Experimentation @ Scale global community, WPP, and other MKT key stakeholders . that is responsible for the implementation of the OU Mkt capability agenda, while connecting and integrating it to the global Mkt capability network.

• Work Focus:

• Ability to implement with excellence capabilities projects and trainings.

• Ability to lead experimentation models /specific transformational projects.

• Passion, curious and ability to be external-focused and bring freshness from outside.

• Obsessed about learning by doing, and constantly iterating as a result of implementing learnings .

Qualification & Requirements

• 10-12 years of experience including Marketing, Strategic Planning, Innovation and Project Management

• We are looking for change agents that are curious, ambitious, passionate about transformation, iteration , and innovation.

• Experience working in cross-functional and cross-geographical teams is preferred.

• Experience working with marketing in the field is preferred

Key Knowledge Requirements:

Mastery Of ( Required )

• Marketing strategy

• Product innovation projects

• 10x, exponential thinking

• Digital

• Data analysis

• Ko system knowledge

Broad Expertise In ( Good To Have )

• Multiple market experience

• Venture/disrupt innovation projects.

• Bottler/commercial experience

Communication Focus:

• The role communicates internally across OU Mkt , WPP (and eventually including Key Bottlers) and the global Marketing Experimentation at Scale community.

• The role is also responsible for influencing and sharing information and practices across the global Marketing community in collaboration with the LATAM Mkt Transformation Office (MTO) Liason .

• The role will be in close contact with other cross functional leaders to execute the projects

What you will find working here:

Driven by Purpose: A purpose-centric approach that empowers our people to protect or people, the environment and the communities we serve, while providing safe, quality products.

Iconic and Innovative Brands: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more!

Global Connections: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world

Belonging to a Community: We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.

Skills:

Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Forecasting, Group Problem Solving, Influencing, Media Planning, Microsoft Office, Project Management, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.