Sr. Marketing Manager - Emerging Markets

Purpose of the Role

• Senior Marketing Manager - Emerging Market will own the development and execution of all the TTL programs for portfolio of brands in all international geographies and channels including Retail, On-trade and Duty Free ensuring the plan to be in line with overall brand strategy.
• This role is accountable to create and deliver commercial programs with executional selling materials on time and in full, to support in achieving NSV & Volume growth targets.

Key Deliverables

• The role will be leading customer and brand needs, understanding to deliver impactful consumer engagements through retail visibility and activation.
• Plan and implement AOP for consumer activations programs with all the elements, costing and time period.
• Regular Budget review in terms of planned spends and spends efficacy. Ensuring smooth & on-time customer payment process.
• Develop all the key elements for retail and on-trade programs within Diageo Marketing Code including BTL creative, POS tools, In-Store displays, activation toolkits
• Lead and develop relationship with various external event/activations/GWP/visibility vendors for superior execution.  
• Liaise with internal Brand and customer marketing teams for key initiatives development and executions in markets.
• Brand Building through innovative activation and consumer engagement program, plan and execute all the activation programs.
• Ensuring relationship management in key channels of Duty Free & On-trade wherein customer marketing plays an important role.
• Support in developing business plan with right customer and consumer strategies along with commercial team ensuring brands competitiveness in terms of pricing and consumer engagements.

Experience Required

• 7+ relevant years of experience in a sales/customer/trade/brand marketing role.
• Previous roles in Sales, Key Account, Shopper marketing will be an advantage.
• Track record in developing and implementing marketing plans.
• Problem solver and teammate who can deal with ambiguity and adapt quickly
• Strong presentation skills
• Entrepreneurial & creative mind-set 
• Skilled in building and sustaining relationships with key stakeholders

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.