Manager, Account Based Marketing

As a Manager for Account-Based Marketing (ABM) Campaigns, you will be responsible for driving the development and execution of strategic ABM campaigns to target and engage high-value client accounts. You will work closely with cross-functional teams and utilize data-driven insights to create and implement personalized campaigns that maximize client acquisition, growth, and retention. Your role will be critical in shaping the BU's B2B marketing strategy, achieving revenue targets, and strengthening relationships with key clients.

Key Responsibilities:

• ABM Strategy Development: Collaborate with Sales and Marketing leaders to develop a comprehensive ABM strategy that aligns with business objectives and targets high-value accounts.
• Campaign Planning and Execution: Design and implement end-to-end ABM campaigns, including selecting target accounts, crafting messaging, and choosing appropriate channels and tactics, in collaboration with regional marketing and sales leaders.
• Account Selection and Segmentation: Work with identified key target accounts, further segment them based on specific criteria, and tailor marketing strategies accordingly.
• Content Development: Collaborate with content creators (including agencies) to develop personalized content that resonates with target accounts and addresses their specific pain points.
• ABM Platform Management: Own and manage the ABM platform to plan and execute ABM activities
• Multi-Channel Marketing: Oversee the deployment of a variety of marketing channels, including email marketing, social media, webinars, direct mail, and advertising, to engage target accounts as part of ABM strategy.
• Data Analysis and Reporting: Utilize ABM platform, marketing automation and analytics tools to measure campaign performance, track KPIs, report, and adjust strategies based on data-driven insights and stakeholder feedback.
• Budget Management: Manage the budget for ABM campaigns, ensuring cost-effectiveness and optimal resource allocation.
• Cross-Functional Collaboration: Work closely with Sales, Product Marketing, Field Marketing and other teams to ensure alignment and provide valuable market feedback.
• Define and implement repeatable processes to expand the ABM program across all strategic accounts globally.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 8-10 years of experience in B2B marketing, with minimum 5 years in ABM
• Demonstrated success in planning and executing ABM campaigns.
• Strong leadership and collaboration skills and ability to work in a matrixed global environment.
• Experience with ABM platforms such as Demandbase, 6Sense, Terminus
• Knowledge of marketing automation and analytics tools (Marketo, Google Analytics, Adobe Analytics).
• Excellent written and verbal communication, and presentation skills.
• Data-driven mindset with a focus on results and ROI.
• Strong project management and organizational skills.
• Ability to adapt to a dynamic and fast-paced environment.

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