Marketing Senior Analyst

Job description

For 12 consecutive years, Bioré has been the number one sunscreen brand in Japan. Present in over 60 countries and in Brazil since October 2017, the brand is currently experiencing its peak expansion in the country. In addition to sunscreen products, the brand also offers facial soaps, moisturizers, makeup removers, and blackhead removal strips. All of these products have been gaining popularity due to their Japanese technology and high performance.

Bioré is looking for a Senior Marketing Analyst , a skincare and J-Beauty enthusiast with successful experience in Beauty Care companies, to work with the agency to execute and monitor the brand's offline marketing and activation campaigns.

Main responsibilities

• Execution and performance monitoring of marketing campaigns.
• Support in communicating product launches.
• Accompanying the marketing agency and helping to execute actions (i.e. sending kits, creating content for magazines and online platforms).
• Offline activation: preparation and sponsorship of events, sampling, temporary stores.
• Collaboration with internal teams to produce content with influencers and social media marketing (Instagram, Youtube, TikTok).
• Market research into business opportunities, competitor movements and consumer trends.
• Developing positioning strategies for terms that are essential to the business in order to boost sales.

Requirements and skills

• Bachelor Degree in Marketing, Advertising, Communication or related areas.
• Experience in implementing marketing campaigns and evaluating metrics (KPI results).
• Experience in communicating product launches and carrying out activities with marketing agencies.
• Experience in offline activation: preparing and sponsoring events, sampling, temporary stores.
• Experience working in beauty companies desirable.
• Proficiency in the Office package (especially Excel and Power Point).
• Knowledge of marketing tools and channels.
• Knowledge of digital tools and social media.
• Proficiency in English desirable.

Additional information

• Availability for hybrid work, in the office located near Avenida Paulista, in São Paulo, SP.