EndereçoAbout RedCloud
In a $31tn FMCG market, with over 1 million manufacturers, 20m distributors and wholesalers and over 500m independent retailers, less than 3% of the B2B trading is currently done online. Our mission is to grow global online commerce for the world's small businesses by removing the barriers to online trading.
Currently, due to antiquated and high-cost payment networks, over $19tn of trade payments are made offline, adding complexity and inconvenience to online trading. This has resulted in local retailers, who directly influence >80% of local consumer buying behaviour, often being the least technically equipped with data, pricing, or the latest inventory.
So we built an Open Commerce Platform that enables the sale and distribution of FMCG products to be made much simpler. Products should be in front of sellers fast, in real-time, through an immersive commerce experience, with trade buyers and sellers able to see live commerce opportunities and pricing. We have built a digital ecosystem that is specifically designed to unlock the full value of the distribution network, providing real-time visibility for order and inventory management. Our innovative platform provides brands and distributors with deep data insights into buyer trends and behaviours and helps identify opportunities for upselling and cross-selling products.
The role:
We are seeking a highly skilled and experienced Senior Manager - Customer Success to join our Open commerce eB2B marketplace platform. Your primary focus will be on driving LTV (Lifetime Value), Buyer Retention & engagement within the platform across all markets. As part of the role, key indicators for you would include Average Order Value, Buying frequency, Upsell & Cross-sell ratios, Buyer Retention rates and LTV. You will co-create and execute the go-to-market (GTM) strategy, track sales effectiveness, and collaborate with sales team members to drive success. You will also lead the Buyer acquisition drive centrally owning the Distribution footprint. Collaboration with local sales team members across markets will be crucial in achieving these objectives. As a startup, we believe in chaos and you should be able to thrive in a fast-paced environment, prioritize tasks, and meet deadlines.
What you will be doing
- Define & Drive LTV for all Buyers on our Platform: Develop and implement Customer Success strategies to optimize Average Order Value, Frequency of Buying, Up-sell and Cross-Sell ratios for all Buyers.
- Sales Performance Tracking: Implement systems and processes to track sales performance and effectiveness. Analyze sales data, identify trends, and provide insights to drive continuous improvement in sales strategies and outcomes targeted at Buyer LTV.
- Sales Management: Manage the Sales Operations function within the FMCG domain for all markets from the Buyer side. Create and execute a GTM strategy, track sales effectiveness, and provide training and support to frontline Sales team members.
- Buyer/Retailer Success: Drive buyer and retailer success by enhancing their experience on the platform. Optimize buyer processes, data quality, and overall engagement to increase purchase frequency and volume.
- Buyer Footprint expansion: Improve the Buyer footprint across markets by identifying opportunities for expansion using digital mediums, online data repositories and field team engagement.
- Continuous Improvement: Collaborate with local sales team members to enhance customer engagement and satisfaction. Develop and implement initiatives to strengthen relationships with all buyers, understand their needs, and deliver value-added services.
- Cross-functional Collaboration: Work closely with other teams, including marketing, product, and operations, to align Customer Success strategies with overall business objectives. Collaborate with stakeholders to optimize processes, data quality, and customer satisfaction.
What you will need
- Bachelor's degree in Business Administration, Marketing, or a related field. A master's degree is a plus.
- 6-9 years of experience managing the sales function within the FMCG domain, preferably at a regional level. Experience in Sales Automation or Operations is advantageous.
- Strong track record of driving target achievement and Distribution expansion in the FMCG industry.
- In-depth understanding of buyer/retailer success principles, including optimizing buyer experience, leveraging data and influencing purchase behavior.
- Strong analytical skills and the ability to interpret transactional, behavioral and profile data to identify trends, insights, and areas for improvement.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and stakeholders at all levels.
- Self-starter with a result-oriented mindset and a focus on delivering exceptional Customer Success outcomes.
- Proficiency in Sales tracking systems, CRM software, and Data analysis tools would be an advantage.
Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we're on!
https://youtu.be/8BmLoJ9U9vA
https://youtu.be/59PD4UoTgIE
