Director, Marketing (Diretor Marketing)

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your new role

The Director, Marketing is a dynamic thought leader energized by ambitious, creative ideas and storytelling. In this role, you’ll drive the ideation of high-profile innovative, and culturally impactful marketing campaigns that are effective and align with company and market goals. This Director role will manage a Marketing team elaborating country-specific strategies and is an experienced professional, inspiring, and creative leader who can bring sharp, sophisticated thinking to the team while elevating excellence both internally (strategies, presentations, cross-functional collaboration) and externally (campaigns, creative assets, trade marketing plans).  

  

Your role accountabilities

• Ensure alignment and collaboration among all business and functional areas at the local level to develop marketing initiatives effectively. 

• Oversee the local strategy and execution of all growth marketing campaigns for Linear and Streaming Services aligned with the regional Brand, Content Marketing, Growth, and Commercial teams. 

• Execute communication, promotional discounts, sales incentives, and training initiatives in collaboration with partners, aligned with GTM objectives. Collaborate with communications and partners to maximize business opportunities, partner support, and media value. Focus on achieving Marketing Power in alignment with Go-To-Market (GTM) strategies. 

• Analyze key performance metrics including Total Reach, Country Unaided Awareness, Authentication Rates, and Retail & Wholesale metrics (Paying Adds/Balance, Churn, ARPU, SAC, ROI). Evaluate results against targets and develop action plans to close potential gaps.  

• Develop strategies and execute Local Original Programming (LOP) campaigns in alignment with Regional BM strategies. 

• Manage the local marketing budget efficiently, ensuring ROI generation. Take responsibility for local execution and control, in alignment with Media & Brand Marketing objectives. 

• Execute local activations when necessary, ensuring alignment with company goals and Brand Marketing strategies. 

• Establish and maintain relationships with external agencies (media & below-the-line production) at the local level. Ensure alignment with Media and Creative Services (CS) teams. 

​

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field. 

• Fluency in written and spoken English. 

• Solid experience in marketing, preferably in the entertainment or media industry; with management experience leading teams in developing and executing marketing campaigns. 

• Strong experience leading memorable Marketing campaigns: from strategy to implementation. 

• Analytical mindset with the ability to interpret data and drive insights. 

• Experience in budget management and ROI analysis. 

• Ability to work effectively in a cross-functional team environment. 

• Vast experience with media planning and execution processes. 

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.