EndereçoWHAT YOU'LL DO
As a Lead Knowledge Analyst (LKA) within BCG's TMT Practice Area, you will collaborate and partner in a growing global team, providing media sector expertise and insights with a particular focus on the advertising sub-sector. You will work together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You’ll serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues.
Additionally, as an LKA you will drive development of intellectual property and knowledge assets to support the media sector advertising sub-sector, serving as an active contributor to commercialization efforts for the media industry, whilst working with business leaders to drive proposals & go-to-market efforts. As an LKA, you may line manage a team of junior colleagues, taking responsibility for their goal setting, ongoing feedback and career development support.
The TMT practice area is one of BCG's fastest growing practice areas. We work with high tech, media and telecommunication clients to make sense of the changes transforming their industries, define winning business models suited to the new competitive environment, and implement those models in ways that create competitive advantage. BCG TMT’s vision is to be recognized as the transformation partner with leading TMT companies who are changing the world.
YOU'RE GOOD AT
Solving complex client problems through relevant analytical approaches and customized solutions in the advertising industry and the broader media sector. You have a deep understanding of client demands in the TV & Digital Advertising space and are comfortable working in business-shaping projects such as organizational design for a media business or development of GTM propositions.
Driving development and maintenance of knowledge assets e.g. tools, media sector materials, based on different client contexts
Communicating with senior stakeholders, demonstrating the ability to engage your audience effectively
Managing a portfolio of projects, with strong awareness of business priorities and commercial impact
Training, coaching, and mentoring junior team members
Working in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environment
Managing time-zones, closely work with North American topic leadership group
YOU BRING (EXPERIENCE & QUALIFICATIONS)
3+ years consulting experience in the advertising industry or broader media sector required; candidates with consulting experience preferred
In lieu of consulting experience, 4+ years minimum industry experience required; 6-10+ years of industry experience strongly preferred
Bachelor's Degree required (advanced degree preferred)
Expertise in relevant segments of the advertising industry: TV, OTT, CTV, Digital. Good understanding of advertising technology and work flows preferred
An understanding of one or more relevant functional topics, including: pricing, GTM strategy & TSR analysis would be an added advantage
Fluency in English
Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment
YOU'LL WORK WITH
As a Lead Knowledge Analyst, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.
ADDITIONAL INFORMATION
The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.
BCG's Knowledge Team members are staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA’s business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.
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