Product Marketing Manager

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

In this role, you will define, plan, and ensure implementation of Product Marketing strategies for a variety of Installation Products (for example, cable accessories) in the EMEA and APAC regions, meeting business targets and aligning with global product strategy. You will oversee all marketing activities and events and collaborate with the sales teams to increase market share.

This position reports to

Product Manager

Your responsibilities

• Developing and executing the annual marketing plan with the Electrification Installation Products sales leaders, focusing on business development in EMEA and APAC.
• Defining appropriate forecasts and business/marketing plans within the Product Management in close collaboration with the Sales team.
• Regular reviews of marketing activities and implementation of improvement plans to achieve business targets.
• Evaluating and disseminating customer research, market conditions and studies of competitors.
• Taking ownership of customer presentations, catalogs and brochures in close collaboration with the Product Managers, Product Specialists, and Sales.
• Delivering product information, providing training (technical and sales) for the sales team, and driving sales efficiency.
• Delivering a comprehensive social media strategy.

Your background

• At least five years of experience in B2B marketing, working as a Product Marketing Manager or a Marketing Manager with energy network components or utility products.
• Demonstrated experience in development and implementation of marketing strategies.
• A collaborative, solution-focused approach, with strong written and spoken communication skills, as well as relationship-building skills.
• Engllish language is a must, other languages are an advantage.
• Able to work in Italy.

More about us

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. #LI-Remote #LI-Hybrid #LI-Onsite Your benefits: • Enjoy a stable employment in a company with a long history in innovation and technology • Collaborate with experienced experts in an international environment • Seize individual development and training opportunities, from job specific to soft skills • Get private medical care (including offers for family members) • Receive attractive remuneration based on your experience and skills, and other financial benefits • Choose from various benefits in kind, ranging from healthy lifestyle offerings, to knowledge sharing, to teambuilding activities • Smartworking For further info: Valentina Locatelli, Talent Partner ABB Data Privacy Statement: https://new.abb.com/privacy-notice/candidate