Endereço
Forma de trabalhoWho we want
– Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
– Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.
– Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
– Insightful advisors. Managers who lead strategy development and provide guidance to teams.
– Metrics-oriented managers. People who are always tracking important business metrics to ensure projects meet expectations and budget.
What you will do
Establishes marketing strategies, including Endoscopy direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers, and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.
Competitive Insights
• Coaches others on the market positioning and strengths/weaknesses of key competitors.
• Shares marketing intelligence and information with team.
• Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
• Compares, contrasts, and anticipates the different types of competition that will be faced in the future.
• Develops processes to improve the accuracy and effectiveness of the competitive analysis function and information.
Customer Insights
• Coaches team on articulating the value proposition to the specific audience.
• Trains others on the various reasons (variables) of why customers buy the product or service.
Customer Centric Development
• Improves methods for maintaining customer feedback/ responsiveness.
• Initiates and drives new products and services based on changing customer needs.
• Responds proactively to market dynamics and shifts to maintain competitive advantage.
Developing the Strategy and Marketing Plan
• Guides others to deconstruct and extract the strategy from a well-written marketing plan.
• Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve.
Budgets
• Develops and manages a marketing budget and analyzes and explains budget variances.
• Evaluates past business decisions and associated budgetary considerations and impact.
Value Prop Segmentation
• Challenges teams to employ segmentation methods to improve commercial efficiency.
• Challenges teams to ensure the product or portfolio's Main and Dynamic variable are consistent with the product or portfolio strategy.
• Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage.
• Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).
• Coaches teams to use customer insights to validate segmentation work.
Value Prop Targeting & Positioning
• Coaches teams to test their targeting work by assessing its usefulness to guide execution and its impact in converting leads.
• Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
• Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
• Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.
Brand Stewardship
• Guides teams through core competence exercises. Anticipates impact of company and market changes on core competence; coaches others to develop future skills and strategic assets needed to compete.
• Coaches teams on the application of core competence to ensure strategy-through-execution alignment.
• Coaches others on how to utilize the product or portfolio structure to maximize brand equity.
Evidence Generation
• Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy.
• Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims.
• Coaches team on how to develop KOL relationships.
Marketing Objective
• Mentors others on how to connect product or portfolio / business goals brand vision and strategy.
• Guides teams in allocating resources to change the loyalty mix of the brand.
• Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.
• Guides teams in linking the marketing budget to customer acquisition and retention objectives.
Source Volume and Strategic Objective
• Guides teams through a category definition exercise, challenging conventional thinking as appropriate.
• Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio.
• Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.
Sales Distribution Channel
• Teaches others how to use advanced technologies and tools to understand and maximize sales channels.
• Advises on key elements of planning and executing a multi-channel sales strategy.
Sales Enablement
• Provides clear, strategic, and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions.
Sales Training
• Coaches junior colleagues in choosing proper delivery methods for complicated training situations.
Forecasting/IBP
• Coaches others on sales forecasting methods and tools.
Supply Chain
• Coach the team on the meaning and importance of PLCM.
• Proactively participates in supply chain strategy discussions to minimize supply chain interruption.
Pricing
• Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.
• Identifies opportunities to modify pricing strategy based on market conditions and PLCM.
• Monitors and adjusts pricing models.
Communication Strategy
• Articulates desired communications outcomes consistent with marketing strategy to MarComm team.
Marketing Channel
• Makes sure the team understands the different channel strategies and associated business implications.
• Consults on the benefits, risks, and considerations for multiple marketing channels.
Effectiveness Measurement
• Supervises others in their use of data collection, analysis, and reporting tools.
• Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.
• Uses measurements to drive improvement in a few different ways.
Customer Satisfaction
• Develops an effective KPI strategy for the business.
• Evaluates strategy throughout the process and proposes adjustments and enhancements.
• Has a deep understanding of trends in customer satisfaction inputs and can effectively adjust marketing strategy to align with customer engagement.
• Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.
Business Analytics
• Teaches others the analytical concepts and techniques used and their application to business decisions.
Other
• Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Responsible and accountable for actions promoting an environment that fosters personal growth and development.
• Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
• Identifies and implements breakthrough solutions across cross-functional teams, demonstrating business influence.
• Recommends procedural and process improvements and helps to remove obstacles to team accomplishments.
• Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
What you need
Minimum Qualifications (Required):
• Bachelor’s degree
• Previous people management experience
• Previous Regional (LatAm) experience
• Background in Marketing in a regulated Industry
• Position based in São Paulo, Brazil to work in the hybrid model. Could be located in other countries where Stryker has a legal entity too.
Preferred Qualifications (Strongly desired):
• MBA preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
