EndereçoAs a Marketing Associate, you will play an integral part in growing Penumbra in Latin America by supporting the Marketing Manager in elaborating strategic marketing planning processes. You will track development of promotional marketing literature and campaigns as well as monitor the market and competition, and make recommendations to improve marketing strategy. In this role, you will organize internal and external events, carry out event budgets, define and evaluate suppliers and monitor the assembly and disassembly of logistics, to ensure the quality of services. You will also provide business analytical support and work with Marketing, Sales, Finance, and other operating groups to create and share reports that enable the company to make better business decisions. You will assist the Marketing team in implementing Product Messaging and Positioning in the Field through various actions.
What You’ll Work On
- Review and analyze planning data and develop reports and presentations to assist in sales/marketing planning.
- Prepare/manage information to support the internal/cross-functional process as HCC (Healthcare Compliance Committee) form or any additional documentation needed to support the events sponsorship or meetings approvals and logistics.
- Coordinate and provide support for local meetings, congresses, trainings, and events.
- Manage and control demos, brochure requests from distributors ensuring that they are approved to commercialize in each country.
- Know the competitors and strategy of sales, with special focus in the point of view of the clients about the products and differentials in comparison to competitors.
- Work with team members in improving global sales data reporting.
- Analyze sales funnels and customer intent.
- Measure performance of campaigns, report on marketing KPIs like leads, conversion rates and customer engagement.
- Work closely with the sales and marketing teams to identify marketing opportunities.
- Conduct competitive research and analyze benchmarking data.
What You Contribute
- A Bachelor's degree in Business Administration or Marketing or related field with 2+ years of experience, or equivalent combination of education and experience
- Previous medical or pharmaceutical company experience desired but not mandatory
- Possess strong interpersonal, organizational and communication skills
- Fluency in written and spoken English; Spanish would be preferred
- Basic to intermediate Microsoft Suites knowledge
- Knowledge medical device world would be an advantage
- Ability to proactively solve problems and drive projects through to completion
- Comfortable working both independently and collaboratively in a highly cross-functional environment, as well as across countries, cultures, and time zones
- Comfortable managing multiple priorities and adjusting as needed
- Multi-task, problem solving, and flexibility are required.
Working Conditions
General office environment. May have business travel from 5% - 10%. Potential exposure to blood-borne pathogens. Requires some lifting and moving of up to 20 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.
