EndereçoTransforming smiles, changing lives
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible
About this opportunity
This position will be responsible for the development and implementation of the iTero marketing strategy in Latin America region. The role includes key aspects of product management/marketing such as life cycle management, messaging, pricing, cross-functional leadership to plan and execute new product launches, product placement, iTero training & services as well as commercial implementation of key strategies.
In this role, you will...
- Lead commercialization of new products and innovations pipeline as well as promotions deployment.
- Develop and execute product road map initiatives (in conjunction with local and global team) for iTero’s product hardware/software updates.
- Lead the new product commercial launch process for iTero LATAM, including product positioning, value proposition development, pricing, key claims, and customer segmentation
- Development of scalable pilot initiatives and limited market releases
- Fully integrate iTero strategy with the foundations of sales channels.
- Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends
- Analyze the incremental impact of marketing programs through ROI analyses
- Provide fundamental marketing analyses and current/gap assessment analyses
- Lifecycle management: monitor in-market feature performance; identify post-launch improvements; End of Life/Service strategies
- Pricing; including maintenance of data in all systems
- Services & Training: leadership of iTero Training & Services teams, being responsible for the full product life cycle with doctors.
In this role, you'll need...
- + 10 years of experience in marketing and related areas like commercial experience
- Exceptional project management skills; acting and maintaining ownership
- Ability to lead strategy development, testing and execution
- Ability to strategically determine the most valuable needs of the customer
- Strong ability to seamlessly work cross-functionally to achieve and deliver results
- Excellent written and verbal communication skills
- Strong analytical skills for business analysis; understands cost/benefit relationships
- Experience with international global enterprises desired
- Hands-on self-starter who enjoys a fast-paced environment and can manage multiple projects
- Ability to travel up to 15% of the time
- Directly related experience in the development of innovative channel initiatives, launch programs, and project management
- Bachelor’s degree or equivalent experience
Sounds like a good fit?
Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
