EndereçoAs a CRM Operations Specialist you will:
● Execute CRM strategies to engage & retain our customer base, using best practices to ensure
optimal email delivery results;
● Ensure email layout, design and content are optimized for best results in all CRM campaigns;
● Compile and distribute up to date reporting on ongoing and completed campaigns measuring all
relevant CRM KPIs;
● Manage customer contact and delivery KPIs and support the strategy to maximize customer
engagement;
● Execute and fulfill various promotions and offers in an efficient manner;
● Work cross-functionally with various groups, including but not limited to CRM Strategy, CRM
Campaign Management, Technology, Marketing and Sales;
● Perform QA of all campaigns and ad-hoc communications to ensure quality standards are met;
● Ensure that content is published on time and is of a consistently high standard;
● Conduct review and analysis of all CRM activities to ensure optimal results;
● Coordinate CRM Campaigns communication with other departments and teams.
Requirements:
● University degree, preferably in the areas of Business Administration, Marketing;
● Proven CRM experience, particularly with on-line marketing & automated CRM practices;
● Experience in creating and implementing CRM campaigns across different channels of
communication;
● Online gaming knowledge will be highly appreciated;
● Knowledge of CRM systems and tools, including experience in using e-mail providers (like Acoustic,
Salesforce, Marketo, “Exact Target” or Optimove);
● Good problem-solving abilities and excellent communication;
● Great interpersonal skills as a team player;
● Strong analytical & numerical skills, attention to detail;
● Fluency in verbal and written communication in English;
● Spanish language is mandatory (written and spoken).
